Merriweather District is the first neighborhood in the sweeping 381-acre Downtown Columbia redevelopment by the nation’s leading community developer Howard Hughes. The brand was refined over the course of five years — from idea to opening.

Howard Hughes needed a unifying brand for their office portfolio in Columbia, Maryland. Our challenge was to create a consistent, energetic, and distinctive message for diverse assets, and name and brand a flexible office-suite product.

Marlow is the second residential building in Merriweather District and represents the evolution of the district. The brand conveys an entirely new lifestyle.

A sleek apartment tower stands above Ballston Quarter and the action on the street. Origin is a world apart for the unique individuals who call it home.

A Bauhaus-inspired apartment building in The Yards D.C. required a name and brand that reflected its unique design.

An innovative artist-in-residence program needed brand expressions to reflect the dynamic nature of Merriweather District and the artists.

An all new apartment building in The Yards DC needed a brand that would appeal to explorers willing to make a life in the all new waterfront district. Life less ordinary.

An apartment building that blended new construction and adaptive reuse in one of D.C.’s most historic neighborhoods needed a compelling, authentic narrative.

Create a new brand for a mixed-use district that reflects the sophistication of visitors, and sells the idea of a place that is alive with fashion, food, fun, and more.

A dated mall was recreated into a vibrant, open air community gathering space. The brand conveyed new energy and excitement.

City Market at O bridged the distance between Shaw, Chinatown, and the rest of Washington, D.C. A breathe of fresh O.

We reframed and branded what was a dated strip mall into one of the regions most notable mixed-use destinations.

Eight miles south of Boston. A town brimming with history and possibility. We created a brand to reposition Quincy.

What was once a shipyard was to be transformed into a vibrant, mixed-use district. We created a brand and narrative as bold and innovative as the ambitions of Zidell Yards.

Crowell & Moring, a leading Am Law 100 firm, needed a brand to reflect its success and legal depth.