Merriweather District was moving from the development phase to a fully open and operating destination-- all during the pandemic. While the core values of the brand had been established, the plan for opening and events had to pivot to accommodate the new environment.SOLUTION
Ideate and program a website that delivers a punch and is a platform to inform, engage, and persuade. Create a new virtual series of events that appeals to a broad audience and ties back to the property: "Color Bursts of Joy" is linked to Color Burst Park. Carry forward an established Artist-In-Residence program and take it to new levels. Launch an all new ice rink. Promote all digitally and socially.RESULTS
The campaigns continue to gain momentum and support retail, residential, and office leasing.