The Bethesda Row brand came to life with original photography, a website, out-of-home advertising, events, and a brand new logo. The results were highly effective and memorable.
By 2015, the Bethesda Row brand was firmly established and the merchandising across the property had evolved. It was time to refresh the messaging to convey all that the Bethesda Row neighborhood delivered. “MIX IT UP” put a spotlight on the unique aspects of Bethesda Row. Blog articles highlighted trends, news, events, and happenings that continued to draw diverse visitors to the neighborhood.