The Bethesda Row brand, which we initially launched in 2009, needed a refresh to communicate an expanded retail and service mix. Now well established as a destination, the new Bethesda Row brand also needed to work hard to deliver the experience of the neighborhood in the digital space.SOLUTION
Mix it up. Our new website offers a virtual tumbler of experiences that can only be had at Bethesda Row. Ever-changing content highlights the mix of retailers, trends, and events—and it brings Bethesda Row to life in an authentic way. Visitors can explore and be inspired to plan their day at the Row. Along with new imagery, tagline, cinemagraphs, and fresh editorial-style content, Bethesda Row is positioned as the sartorial, foodie, I-want-to-live-there destination that continues to draw a diverse audience.RESULTS
Bethesda Row continues to outperform the rest of the market and lifts the rents of the surrounding residential and office offerings.