VIVA is a rising mixed-use development anchored by the FDA in White Oak, Maryland. The brand conveys the energy and vibrancy of an all new destination. THE SCIENCE OF LIFE.

The Rise of Downtown Columbia. Gold Dog’s mission was to transform raw office space into an event venue/marketing space in six weeks.

Gold Dog’s pro bono work for The National Theatre Foundation encompassed refreshed branding for community programming and a new fundraising event.

Merriweather District is the first neighborhood in the sweeping 381-acre Downtown Columbia redevelopment by the nation’s leading community developer Howard Hughes. The brand was refined over the course of five years — from idea to opening.

Howard Hughes needed a unifying brand for their office portfolio in Columbia, Maryland. Our challenge was to create a consistent, energetic, and distinctive message for diverse assets, and name and brand a flexible office-suite product.

Marlow is the second residential building in Merriweather District and represents the evolution of the district. The brand conveys an entirely new lifestyle.

A sleek apartment tower stands above Ballston Quarter and the action on the street. Origin is a world apart for the unique individuals who call it home.

A Bauhaus-inspired apartment building in The Yards D.C. required a name and brand that reflected its unique design.

An innovative artist-in-residence program needed brand expressions to reflect the dynamic nature of Merriweather District and the artists.

An all new apartment building in The Yards DC needed a brand that would appeal to explorers willing to make a life in the all new waterfront district. Life less ordinary.

An apartment building that blended new construction and adaptive reuse in one of D.C.’s most historic neighborhoods needed a compelling, authentic narrative.

Create a new brand for a mixed-use district that reflects the sophistication of visitors, and sells the idea of a place that is alive with fashion, food, fun, and more.

A dated mall was recreated into a vibrant, open air community gathering space. The brand conveyed new energy and excitement.

City Market at O bridged the distance between Shaw, Chinatown, and the rest of Washington, D.C. A breathe of fresh O.

We reframed and branded what was a dated strip mall into one of the regions most notable mixed-use destinations.

We created a brand to help transform an industrial site into a vibrant mixed-use destination.

Eight miles south of Boston. A town brimming with history and possibility. We created a brand to reposition Quincy.

What was once a shipyard was to be transformed into a vibrant, mixed-use district. We created a brand and narrative as bold and innovative as the ambitions of Zidell Yards.

Crowell & Moring, a leading Am Law 100 firm, needed a brand to reflect its success and legal depth.