Merriweather District (2019 – 2024)

Merriweather District is the heart and soul of the new Downtown Columbia, anchored by Merriweather Post Pavilion. The brand’s rallying cry, “GROW BOLDLY,” was designed to wake up the region — a new city between Washington, D..C and Baltimore is rising. As the property opened, events activated the space and digital tactics carried messaging to new audiences.