Merriweather District

Strong brands have strong narratives.

MERRIWEATHER DISTRICT IS A PLACE THAT
FEELS FRESH & POSITIVE. DIFFERENT. OPEN.
INCLUSIVE. REAL.
THIS IS A COMMUNITY FULL OF
OPPORTUNITIES FOR CONNECTION.

HERE – EVERY STREET, EVERY PARK, EVERY
GATHERING SPOT IS DESIGNED TO BRING
US CLOSER TOGETHER. FOR WORK. LIFE.
CULTURE. FOOD. FUN.

HERE – EVERY PERSON, EVERY IDEA,
EVERY MOMENT BECOMES PART
OF THE BIGGER STORY WE SHARE.
MORE JOY. MORE EXPERIENCES. MORE LIFE.

THESE ARE THE MOMENTS.
MERRIWEATHER DISTRICT IS THE PLACE.

The new logo visually represents unity and community. The lines are approachable and modern. The M and W letterforms symbolize paths and coming together.

The MW pattern is shorthand for Merriweather and can be used as a stand-alone element when words are not necessary. The mark conveys energy and connectivity. It is a visual and placemaking cue and can be seen throughout the district.

The brand book tells the story of the District, how it came to be, how to express the brand, and includes the placemaking and art that make Merriweather District shine.

The brand extends through imagery, the website, digital campaigns, signage, leasing tools, placemaking and more.