If it wasn’t posted on social media, did it actually happen? That’s a question Millennials and Gen Z-ers may ask themselves. And if it was posted, which smart phone model did they use? Filters or no filters? Hey, their teeth didn’t look that white yesterday.
These days, photo editing apps will transform your basic shot into an expertly-enhanced photograph. What used to take hours in a darkroom or considerable time utilizing a detailed computer program can now be done virtually anywhere in minutes with a little bit of trial and error on a game-like application. VSCO, Snapseed, and Adobe Lightroom are a few apps that provide tools to adjust lighting, enhance colors and shadows, and apply custom filters to make your photos look like instant works of art.
When professional photography isn’t an option, some tips and tricks we use to create a branded, cohesive look for our clients’ feed and @golddogcomm may include Photoshop, custom graphic overlays, signature colors, textures, fonts and patterns.
While nothing will ever replace the authenticity and skill of professional photographers, with the right apps and a keen eye, you can be sure your social media game is on point.