October 23, 2014

PRETTY IN PINK

Inspiration, The Business Post by


We are inspired by great packaging. A brilliant, well-designed package brings a brand to life. The look and feel build anticipation for the product experience. It’s all about careful management of the details. Case in point, the stunning packaging for LiDestri Pink Limoncello.

When our team set out to create a brand for the first-ever Pink Limoncello in the U.S. we wanted to let the product’s unique color speak for itself. The honeysuckle rose liqueur is on full display, covered only by the delicate lace pattern. It’s a celebration before the first sip. We zoomed in on brides and other pink celebrations, positioning the bottle as the perfect gift.

It worked. And the design won an Award of Excellence in the Communication Arts 2013 Design Annual. Cheers.

Inspiration, The Business post by .