CHALLENGE The brand for the Shops at Wildwood was close to a decade old and needed to sync with the retail leasing strategy. What was once a heavily female-trafficked property is now a gender-neutral destination featuring more food and a little less fashion.

SOLUTION Gold Dog created a sophisticated and fresh look that showcases the diverse mix of food, dining, soft goods, and service-based retailers. This was executed via the website and property events. The concept can expand to cover new retailers in the future.

RESULTS The new brand launched in 2017 and traffic to the website has lifted, as have sales.

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