Pike & Rose

CHALLENGE

Reframe what was once a location known for having a dated strip mall in the heart of Rockville and turn it into a walkable, livable neighborhood. Now that the property is open, how can we entice people to want to live, shop, work and dine there? 

SOLUTION

Engage early and often to convert the interested into true believers, and embrace Rockville Pike rather than ignoring the location. Tell the story of what living at Pike & Rose is like, through the eyes of four different couples. “So Happy Together” combines strong messaging and imagery to help bring the operating property of Pike & Rose to life. 

RESULTS

The retail office and residential leasing efforts were successful and the property continues to grow. 

  • {from left to right:}
    eblast
    website
    advertising campaign
    outdoor campaign
    event
    signage