Barracks Road


Barracks Road is the premier open-air shopping and dining destination in Charlottesville, VA that is well loved by the local community and tourists. Our client needed a website and brand that reflected the true nature of Barracks Road as it attracted a sophisticated and educated audience. 


Demonstrate the extraordinary experiences and lifestyle that only Barracks Road can deliver. Create a brand that provides a fashionable escape in the digital realm while driving you to visit. Using new and existing photography, the brand was evolved to showcase the property’s mix of upscale retail and dining, telling a story of the fanciful and sophisticated lifestyle of those who shop there. 


The new website and a strong cross-channel media strategy continue to position Barracks Road in the community, lift sales, and attract a steady flow of consumers. 

  • {from left to right:}
    print ad
    direct mail
    event promotion
    rack card