June 5, 2018

THE BIKE BRANDING BOOM

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Capital Bikeshare
Bike-sharing has become one of the most popular, eco-friendly, and cost-effective means of transportation. In many cities around the world, it has rapidly become an alternative to driving or taking the subway to commute to work or school, run errands, get to appointments, or even meet up with friends.

Washington, DC was the first city in North America to launch a bike sharing system. It was also the first to brand one. More than ten years ago, Clear Channel International launched SmartBike in the District. Other companies followed including Citi Bike from Citi Bank in New York City and Nike’s Biketown in Portland.

Whether you realize it or not, these and other forward-thinking companies are aligning their brands with your eco-conscious, wellness-minded, convenience-loving hip self. And you, as riders, are their mobile billboards. Bike sharing – and now electric scooter sharing – is booming, which makes us wonder: how will brands set themselves apart from their competitors?

LimeBikes thinks it’s their signature citrus color. Bird Scooters believes it’s a sense of community - being part of their “flock.”  Or, is it the technology behind the vehicles, like easy-to-use mobile apps or station-less docking, where you can leave a bike leaning on a park bench or even on the sidewalk?

We’re not exactly sure, but we’re waiting for the next big thing on two wheels.

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