Create a unique identity for a mixed-use project in an underutilized area of DC. The Yards needed a consumer facing story and Twelve12 is the first mixed-use property to come online.
Wake up DC to the potential of an unexpected waterfront. Carefully define the psychographic profile of the target audience and speak to their needs and emotions via multiple layers. Leverage social media engagement.
Pacing averaged between 25 to 35 signed leases a month.