Bethesda Row 2009CHALLENGE
Build awareness and establish Bethesda Row as a destination within Washington, DC and beyond.
Completely refresh the Bethesda Row brand and recommend improvements to placemaking on property. Conduct a convergence study and review psychographic research to closely target and fully understand the needs of a high-end, fashion-forward audience. Create a new brand identity, ad campaign, and website. Team on signature events to expand awareness of Bethesda Row.
Sales lifted 23% in the first year. Bethesda Row is established as a destination. Social media engagement is measured monthly and continues to grow.